Casa Dami
Branding for a Coastal Café & Wine Bar
Casa Dami is a space that lives in two times: a relaxed and luminous café in the morning, and a sophisticated wine bar with fine dining and tapas in the evening. The challenge was to create an identity that could effortlessly inhabit both worlds—elegant yet approachable, aesthetic yet accessible, capable of transitioning naturally from day to night.
We anchored the visual concept in the symbol of a rose—a motif traditionally associated with daytime, nature, and softness. By reinterpreting it with stylized, organic strokes, we evoked the coastal breeze and the calm rhythm of seaside life, infusing the brand with a sense of timeless, relaxed elegance.
For the logotype, we designed a hand-drawn signature-style typeface—refined, personal, and intimate. This gesture gives the brand a distinct voice and a sense of curation. The identity is completed with a rose pattern and a dual-tone color palette: soft blush pink for the day, deep burgundy for the night—seamlessly adapting to the brand’s rhythm.
Casa Dami’s brand identity stands out for its balance and duality—gentle yet strong, artistic yet functional. It brings a sense of flow to the experience, allowing the space to transform through the day without losing coherence or personality.
The result is a versatile and expressive identity that enhances the full experience of Casa Dami—from the first cup of coffee to the last glass of wine. The brand speaks with elegance and warmth, connecting with diverse audiences throughout the day. It is not only a visual system but a narrative device that elevates every moment, turning Casa Dami into a place people remember—and return to.
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