Koira
A Tail-Wagging Brand Identity
The park needed a brand identity that captured the joy, energy, and safety of a true dog paradise—a space where dogs play freely and owners relax with ease. The challenge was to create a playful yet trustworthy brand that resonated with pet lovers while conveying quality, cleanliness, and safety. It also had to be versatile, seamlessly adapting across signage, merchandise, digital platforms, and on-site branding.
We envisioned the park as a “dog-owned village”—a place where tails wag endlessly, friendships are formed, and every furry visitor experiences pure joy and freedom. This concept became the foundation for the brand’s personality: playful, lively, and full of energy.
From there, we crafted a dynamic, story-driven brand identity that captures the spirit of this canine haven.
A playful, story-driven identity featuring vibrant illustrations of happy dogs, agility elements, and wagging tails, creating an engaging brand experience across signage, merchandise, and digital platforms. The cheerful, wagging-tailed logo captures the park’s energy, while a bright color palette and friendly typography enhance its inviting personality.
By infusing storytelling into the brand identity, we transformed the park into more than just a play area—it became an experience, a community, and a destination. The welcoming and joyful atmosphere made it easier for visitors to connect with its mission, while the vibrant identity positioned the park as a top choice for pet owners seeking a safe, enriching space. With consistent branding across digital and physical touchpoints, the park gained strong recognition and trust among its audience.
Our Work
A Branding Agency Focused on Global Impact
Jerome & Zimmerman is an international branding agency that partners with forward-thinking businesses to craft bold, unforgettable brand identities. Through a combination of strategic insight, creative vision, and meticulous execution, we transform businesses into brands that resonate deeply with their audiences, leaving a lasting impact in a crowded marketplace.
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